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The new campaign kicks off by discussing human towers from the perspective of six scientific disciplines. The posters can be seen in the streets of Reus Tarragona and Valls, all towns that are taking part in the project, and there are also informative videos, a series of talks and other activities in the streets and on the days of human tower-building exhibitions. The initiative is also funded by the Spanish Foundation for Science and Technology (FECYT) and the company Repsol