IBER, the URV spin-off, will offer guided and dramatized tours of the Jewish quarter and other important areas of the medieval city. The aim is for these two tours to become a regular part of the city’s cultural calendar. Furthermore, the members of IBER, who are all researchers at the URV, have applied their knowledge of history and archaeology to the production of a craft beer using the brewing techniques of the ancient Iberians, with the aim of bringing ancient cuisine to the general public